LELE SADOUGHI NEWPORT BEACH
bringing lele to the beach
After the success of LeLe Sadoughi’s Dallas location, she was looking to expand into the Newport, CA area. The idea was to bring the vision to life by combining beach-inspired tones, soft velvet latte backers, black & white striped pops, and metal accents.
01 SPATIAL DESIGN
By thinking through the way a customer would shop and move through the store to higher-traffic areas, we were able to give high visibility to everything LeLe has to offer.
02 custom fixture design
By designing and creating custom fixtures that allow maximum variability, we were able to create a dynamic space that could be easily updated from time to time maintaining newness, as well as a package that is interchangeable for store events.
