CINEMARK CONCESSION REDESIGN
INNOVATING THE WAY WE EXPERIENCE FUN
Developed a flexible merchandising system that lived in the lobby and allowed for the versatility of product display while being impactful to the consumer. The current market uses a “line” that can only accommodate one customer at a time and doesn’t allow for cross-promotion of other items.
01 SPATIAL DESIGN
Mowax re-thought the way a customer would shop to alleviate backups and create fun areas to sit, converse and stay a while.
02 MARKETING STRATEGY
One of the challenges was creating a standard for all of the marketing initiatives. We create a system to incorporate appetite appeal, brand messaging, promotion and way-finding in a fun and cohesive way.
03 PLANOGRAM
VISUALIZATION
To help Cinemark with consistency go forward, we created “planograms” of all of the existing merchandise and concessions to give clear instructions for placement to maintain brand consistency.
