We had the honor of helping Lele Sadoughi (yes, the Lele Sadoughi) open her very first store in one of the most coveted shopping centers in the country, Highland Park Village in Dallas, Texas. Lele has a super distinct style and approach to design, so our job was to translate this into the physical world. Her storefront was incredibly unique and housed many nooks and crannies, so creativity was crucial.
We’re so proud of this partnership with Lele because we were able to work together to bring her story to life. She trusted us with her distinct style and only store (so far), and we helped make it happen. We like to say we “Lele’fied” the space.
Lele's main goal was to keep the integrity of her design style at the forefront of everything in the store. We showed her how we could do this through the materials, textiles, and merchandising products we chose — this ensured that we continued her playful and high-end approach from her headbands into the store.
“Our space was made to showcase all accessories in a playful way with access to try on and build your own look.”
LELE SADOUGHI